The Centurylink Technology Solutions Blog

The Centurylink Technology Solutions Blog - Trends in IT Infrastructure

In the first installment of our blog series 7 Secrets to Becoming a Digital Disruptor, we will look at the golden rule of disruption: "Put the customer at the heart of everything you do."

If we were creating the curriculum for an MBA course on digital disruption lesson one would be to examine what happened to the music business between the introduction of Napster in 1999 and the return to growth more than a decade later in 2013. 

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Looking back at the origins of digital disruption, we can now easily contrast the customer centricity of the visionary Steve Jobs launching the iPod and saying "put 1,000 songs in your pocket," with the circa 2000 music industry clinging to the outdated model of selling customers $20 CD's just so they could have the one or two songs that they really wanted.

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Webster's Dictionary defines "resiliency" as the ability to return to the original form or 

recover readily from adversity. And when you look at today's data center, this definition has never been more important.  (image by Don McCullough)

The power to minimize impact of disaster - and protect critical data - is the No.1 concern for CIOs. That's why our company is driven by four core practices: Planning, Process, Technology, and - most importantly - People. This focus was critical when Hurricane Sandy devastated the East Coast in 2012.

Your Next Data Center: Build or Buy?

You've heard it said before: "If you build it, they will come." It's one of the more popular lines in the movie Field of Dreams.Yet when you think about it, the same phrase can be applied to data centers. 

An ability to build a complex, powerful infrastructure -- capable of handling the flood of data and new technologies such as cloud -- is essential. Unfortunately, many managers don't have the budget, staff, or bandwidth to ensure day-to-day reliability and availability. That's why many are turning to service providers for colocation and other IT infrastructure solutions. Really, the question isn't: "If you build it?" The real question is: "Will you BUY it?"

I had the honor of attending a ceremony a few weeks ago to accept CenturyLink's recognition by ComEd for our ongoing efforts to promote energy savings and green initiatives at our Chicago CH2 data center. Through ComEd's Smart Ideas for Your Business® program, CenturyLink was acknowledged for lowering the PUE (Power Usage Effectiveness) of our Chicago data center footprint. We are very proud of our ongoing sustainability efforts.

 

Why do data centers have a bad reputation as energy consuming behemoths? Data centers house large amounts of IT equipment that provide computing power to organizations across the world and they must consume large amounts of power to remain online. Our use of smart phones, tablets, PCs, video on demand, and streaming music are just a few examples of the technology and applications people use every day. We expect our devices and apps to work every day, all the time.

 


As you'll recall a few months back we announced our plan for expansion in Canada with the launch of a new 100,000-square-foot TR3 data center that will support up to five megawatts of IT load in the Toronto region. It was big news then and still is big news because the big day is nearly here!

 

As I mentioned then, our expansion is part of our plan to power businesses in Canada through CenturyLink Technology Solutions' world-class infrastructure services, which is a component of our strong IT services portfolio along with cloud, big data, business applications, content management and e-commerce initiatives for Canadian and global companies.

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