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IT strategy: Aligning technology trends with business objectives

ManagedHostingIcon_Larger.jpgThe changing role of IT: It's a topic steadily gaining steam, as cloud-driven applications and infrastructure services converge with today's tech-savvy workforce and shifting business landscape.


These trends are not foreign to most technology leaders. But they are escalating in intensity, giving rise to new business needs and opportunities, and that's demanding we all rethink the way IT does IT.

Savvis recently hosted a webinar that explored the forces of change in today's businesses and how those changes translate to the IT organization. One of the clearest takeaways from guest speaker James Staten, vice president, principal analyst with Forrester Research, was that meaningful business solutions cannot come from infrastructure alone.


We must build IT strategies around the needs of our businesses. Staten identified three business areas where IT can act as a strategic player:

-      m-Commerce

-      Self-service applications

-      Big-data analytics


Each area holds implications for how companies approach their content management, optimize their infrastructure, and invest in cloud and hosting arrangements. But without IT's holistic view, businesses can miss key factors for channeling their investments to the right places.


I encourage those who may have missed this webinar and are interested in seeing what these mega-business trends look like for the IT organization to listen to our archived stream


This is essential information for anyone wanting to build IT strategies around the core competencies of their business. In the coming months, we'll be taking a deeper look at how IT can leverage its expertise to drive value with webinars focused on areas such as enterprise applications, infrastructure optimization, big data and content management. Watch Savvis online for dates and times. 


Brian Mistretta is senior director, practice area marketing, with Savvis, a CenturyLink company.


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